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STRONG AF MOCKTAILS

We're changing the non-alc space with strong AF mocktails. Smug AF is made with non-alcoholic spirit flavours to replicate the aroma and flavour profile of alcohol. Now when others are having a cocktail, you can have the same without drunk texts to your ex.

No more wishy-washy botanical flavours or high sugar mocktails. These drinks match the ones you used to love. We have paid careful attention to each detail including; mouthfeel, flavour profile and viscosity.

SHAKEN NOT
STIRRED

NITRO MARGARITAS
Taste the Details

THE SMUG AF DIFFERENCE

When we started Smug AF we made a list of everything that was missing in the non-alcoholic space. Then we set out on a mission to fix them.

We wanted something low calories & low sugar, something made with non-alcoholic spirits so it tasted like alcohol. We wanted to replicate known flavours, no weird botanicals or unknown combinations here.

And we wanted to replicate alcohol's flavours, consistency, mouthfeel and warming sensation so it didn't feel like you were missing out.

It was a big mission and took a few years of R&D but we think we've nailed it ;)

PREMIUM EXPERIENCE

We don't mess around with cheap ingredients or amateur flavours. We have formulated with high-end non-alcoholic spirits and flavours, blended with fresh juice.

Some of our drinks are dosed with nitrogen to replicate the creamy consistency you would expect from behind the bar.

No more settling for mocktail imitations that belong in the soda section of the grocery aisle, Smug AF has been crafted to replicate the cocktail experience.

Drink Less
Live More

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