FEBFAST SPECIAL
MOCKTAILS THAT TASTE LIKE COCKTAILS
Smug AF was formulated side-by-side next to alcoholic cocktails to replicate the real thing. Just without the hangovers, anxiety and regrets. Shake our Margaritas before opening for a creamy consistency, just like a fresh bartender-made cocktail at home.
STRONG AF MOCKTAILS
We're changing the non-alc space with strong AF mocktails. Smug AF is made with non-alcoholic spirit flavours to replicate the aroma and flavour profile of alcohol. Now when others are having a cocktail, you can have the same without drunk texts to your ex.
No more wishy-washy botanical flavours or high sugar mocktails. These drinks match the ones you used to love. We have paid careful attention to each detail including; mouthfeel, flavour profile and viscosity.
Let customers speak for us
Katie Woods
Great taste! Love these drinks!
I bought the spicy and regular margaritas. They are so yummy and a great substitute as I don’t drink alcohol. The delivery was so quick!! Well done everyone on such a great product.
Chilli Margarita- Limited Edition
Mags Woodburn
A delicious choice
I am enjoying the cocktails so much - my boys do too. So restocking is a regular thing.
MIX & MATCH (16 Cocktails)
J Keys
Brilliant Alternative
Smug AF mocktails are my go to non-alcoholic swap. They have the same texture and depth of flavour as their equivalent alcoholic options, and you really don't feel like you're missing out. I love the grapefruit and chilli margaritas, they are genuinely delicious! I got a bunch to try over Christmas and NYE and they were fabulous!
MIX & MATCH (16 Cocktails)
Elizabeth G.
A surprise winner
In some ways, I found this to be maybe the closest to the alcoholic version (though they are all great). The chilli hit is obvious without being overpowering and the balance is lovely. If you want something a little more complex than 'just a refreshing drink', this has my vote. I only bought four in a mixed case but will probably get a full case next time.
Chilli Margarita- Limited Edition
Elizabeth G.
The perfect summer fix
Having tried a few non-alc bellinis, this is easily my favourite. It's not too sweet, has a strong taste of real peach juice and is incredibly refreshing – three things you surprisingly don't easily get in other options at once. I'm a huge fan.
Virgin Bellini
Marian Mathias
Tastes like the real deal!
I ordered a mixed pack to try them all and they did not disappoint! I have no idea how you have made them to taste like the real thing! The Chilli Marg and the Bellini were my favs. Thank you for creating such a great product.
MIX & MATCH (16 Cocktails)
Rebecca
Soooo good
I'm currently 6 months pregnant so bought a sample box of margaritas to try for Christmas - Unfortunately the post was a little slow so it didnt arrive by Christmas but arrived a few days before NYE. I tried each of the drinks and they were all delicious! I especially enjoyed the Peach Bellini flavour and managed to drink all four in the span of about 1.5 hours lol. Thankfully they are less than 50 calories per drink, so I have no regrets. I have already placed another order!
MIX & MATCH (16 Cocktails)
Sami
Best non alcoholic cocktails by far!
As a daily wine drinker (1-2 bottles a day!!!), I had to face my alcohol addiction and make some serious changes. After trying many different brands, Smug AF has by far been the best. The flavours are on point, and it makes you feel that you get to enjoy a drink without the drawbacks of alcohol. I survived Christmas Day surrounded my family drinking, and I didn't feel left out once. And no hangovers is amazing - I also did the same on NYE and woke up fresh and glad to have stayed sober. I will absolutely be back to purchase more. The chilli margarita and peach Bellini are my personal favourites! Thanks Smug AF!
Chilli Margarita- Limited Edition
Mark Lister
Great taste
Can't go wrong with these drinks at all
Grapefruit Margarita- LIMITED EDITION
Catherine Kennedy
What a Surprise and Delight!
I have tried the alcohol free wine (blah), alcohol free spirits (meh) and then I found Smug AF Cocktails. You nailed it. I don't know how you do it, but they are fabulous. Everyone that tries them, are totally blown away. Congrats. LOVE the Virgin Mojito! Hoping I will see them soon in the Southern Suburbs of Sydney. :))
Christmas Hamper - with Glassware
Erik Mellenbergh
Amazing taste, so glad it back in stock. Fantastic summer drink especially at New Year, my supply will be gone.
Virgin Bellini
Customer
So good!
These are amazing! So much better than the other non alcoholic drinks out there… that are just soda or just sugar! These are delicious.
Virgin Bellini
Pamela Moodley
Delicious
MIX & MATCH (16 Cocktails)
Sally Rees
There is a reason why the SMUG AF Bellini wins medals!
The SMUG AF Bellini is my favourite AF cocktail so I was devastated when this AF cocktail went out of production. I am so happy Lauren has brought back the Bellini for a summer release. The perfect AF cocktail to enjoy on a hot summers day. All the flavour and fizz without the alcohol or calories. Needless to say I have stocked up.
Virgin Bellini
Customer
Belini
Wonderful
Family all loved the drinks
Virgin Bellini
Taste the Details
THE SMUG AF DIFFERENCE
When we started Smug AF we made a list of everything that was missing in the non-alcoholic space. Then we set out on a mission to fix them.
We wanted something low calories & low sugar, something made with non-alcoholic spirits so it tasted like alcohol. We wanted to replicate known flavours, no weird botanicals or unknown combinations here.
And we wanted to replicate alcohol's flavours, consistency, mouthfeel and warming sensation so it didn't feel like you were missing out.
It was a big mission and took a few years of R&D but we think we've nailed it ;)
PREMIUM EXPERIENCE
We don't mess around with cheap ingredients or amateur flavours. We have formulated with high-end non-alcoholic spirits and flavours, blended with fresh juice.
Some of our drinks are dosed with nitrogen to replicate the creamy consistency you would expect from behind the bar.
No more settling for mocktail imitations that belong in the soda section of the grocery aisle, Smug AF has been crafted to replicate the cocktail experience.
